Being a brand is hard enough without having to worry what your agency partners are doing with your ad spend.
- Reports of malfeasance abound. Stories of agencies taking a 80% profit margin (or more) on media spend.
- A lack of transparency on tactics or how the tactics are actually run.
- Receiving rebates from publishers, and not spending those rebates on working media.
- “Black Box” models where no information is given on where the ads run or to what audiences they run to.
- Ads being sent to pages that have no chance of being seen by a human being, and no chance to purchase a product.
Even the most knowledgeable brands struggle in the face of the increasing complexity of the digital ad space. It’s tough out there, with long-standing revenue streams on all sides of the media transaction under attack, and more and more junior staffers being asked to contribute when their knowledge of the overall industry is limited. Even for big companies, the pace of change in digital advertising is out-stripping our ability to manage it.
That’s where we come in.
Programmatic Intelligence is a boutique consultancy for all things online advertising.
From soup to nuts, we teach our partners how online advertising works in a simple and direct way, that applies to the newbie to the long-term veteran alike. With real-world examples on how the pieces fit together, we will spoon-feed partners on the tools/techniques agencies, brands and online publishers use to execute digital media campaigns, with screen capture video and live examples. In addition, we have how-to guides and case studies that go into deep detail the best practices used by industry leaders in the space–information that can’t be found anywhere else.
Additionally, we perform media audits and confirm that the dollars you spend (or spent by your agency) are going as far as you can.
Programmatic Intelligence will help brands ask the tough questions of their media partners, and improve their marketing investments.