The biggest problem in online advertising today is the number of companies whose sole business model is to keep their clients as dumb as possible for as long as possible. Companies such as these thrive on the obfuscation, middle-men and lack of transparency that’s a natural outgrowth in an increasingly complex ecosystem.
Even the most knowledgeable agencies, brands and online publishers struggle in the face of increasing complexity. It’s tough out there, with long-standing revenue streams on all sides of the media transaction under attack, and more and more junior staffers being asked to contribute when their knowledge of the overall industry is limited. Even for big companies, the pace of change in digital advertising is out-stripping our ability to manage it.
The organizations that invest in their teams growth in programmatic intelligence will be the ones best positioned to thrive in the uncertainty ahead.
That’s where we come in.
Programmatic Intelligence is a boutique consultancy dedicated to bringing out the best of online advertising–from brands, agencies, publishers and ad tech companies alike.
If you’re a publisher–we’ll help you grow your user user base sustainably and profitably. If you’re an brand or agency, we’ll show you the right way to run a campaign, and audit your media to confirm that it’s doing the best it can.
Finally, if you need training, we teach our partners how online advertising works in a simple and direct way, that applies to the newbie to the long-term veteran alike. With real-world examples on how the pieces fit together, we will spoon-feed patterns on the tools/techniques agencies, brands and online publishers use to execute digital media campaigns, with screen capture video and live examples. In addition, we have how-to guides and case studies that go intro deep detail the best practices used by industry leaders in the space–information that can’t be found anywhere else.
So join us in our quest to made digital advertising better, and grow your programmatic intelligence.