Between header bidding, ads.txt, advanced pre-bid analytics / setting dynamic floors, plus teams of sellers of PMP deals, the average (large) publisher is maxed out on programmatic revenue. In 2019 and beyond, the only way to substantially increase your bottom line is to grow your audience.
We help publishers grow revenue by facilitating audience acquisition and making it profitable.
There are many risk factors in audience acquisition:
- Bots — Acquiring Non-Human Traffic
- Lack of profitability — traffic costs don’t cover ad revenue
- Capital intensive / long-wait times to relieve payment / reinvest
- Inability to collect if revenue partners go bankrupt
- Inability to collect if revenue partners claim fraud
We fix these problems by:
- Analyzing the traffic coming to your site and determining the rates at which you can acquire audience and be profitable.
- Facilitating audience acquisition from multiple sources, all of which are certified as human from our own tech and other ad verification companies.
- Getting invoices paid on a weekly basis, and in some cases an immediate / same day basis.
- Providing protection in case of creditor insolvency–no more publishers getting pennies on the dollar like with AdBrite, Defy Media, Matomy or Sizmek.